Entertainment Freedom: The Revolutionary Impact of OTT Platforms

In the present times, the one who has done the work of making the entertainment industry easily accessible to the audience and transforming entertainment into face drama is known as OTT. OTT platforms like Netflix, Amazon Prime, and Hotstar have easily made the task of providing more of their favourite content to the audience whenever they want.

This article shows to what extent and how the OTT platform has changed the world of entertainment and what and how has it changed the lives of consumers. 

• Approachability for Audience and Global Reach 

The OTT platform has become quite popular these days due to its freedom of easy access over the decades. Traditional media often suffer from geographical restrictions and geographic locations, as a result of which not all information is accessible to the general public. Either it comes with a lot of difficulties. It has also been seen that the OTT platform has broken all the barriers of reaching the people and made all the content available to the people on their phones with just one click. 

Statistics data report has shown that by 2025, the number of OTT users may increase significantly. Which is expected to reach 1.6 billion. Due to the OTT platform, it has become very easy for people living in remote and inaccessible places to enjoy entertainment. The freedom to choose one’s entertainment and cultural exchange among people in this medium has made it much more convenient to improve relationships and exchange colours between international communities.

• Take Care of Personal Choice and User Preference 

The most important reason for the revolution that has taken place in the entertainment industry in the present time is the personal choice of OTT platforms and providing entertainment as per the choice of the users. In traditional TV broadcasts where the entertainment is pre-determined and the programming itself determines what the audience should and should not watch. On the contrary, Ott has given users the freedom to choose what and how they want to watch, when and as per their wish. Through the OTT platform, people’s preferences are decided by understanding their favourite things and algorithms, so that their favourite entertainment can be easily available to people. 

The International Journal conducted a study with the help of interactive multimedia and artificial intelligence technology in which they found that the technology and personalized systems used by OTT platforms can make users more interactive than normal programming channels. The way of presenting OTT can give a different dimension to your entertainment because the OTP platform understands the entertainment experience you have and provides its content accordingly. 

• Diversified Content and Niche Audiences 

By understanding their different taste and social media algorithms, OTT platforms are becoming increasingly successful in attracting all types of audiences. Platforms like Netflix, and Amazon Prime have been investing in languages and a variety of new technologies for decades, with easy access to international films, movies and exclusive series. This diversity of OTT platforms ensures that content is accessible and easy to understand for everyone, regardless of age, culture or interests. 

If we talk about personal Indian OTT platforms, then there is a good combination of non-English content in these OTT platforms like Money Heist which is a Spanish web series and In the Dark which is a German web series. By breaking the OTT platform, these platforms have presented themselves very well to the audience in their local language, which is attracting audiences from all over the world towards OTT platforms and this participation and representation of people leads to more freedom and cultural entertainment.

• Suitable for Independent Creators and Low Barriers to Entry 

Another feature of OTT platforms is that the freedom of entertainment on these platforms extends to both independent content creators and audiences. There is no restriction between these two. These platforms break down the barriers between the two, allowing filmmakers, writers and artists to present their work to a global audience and continually be inspired to create more great work. What this means is that there is no regulation or any guidelines in the OTT platform. 

However, at present, there are many OTT platforms which allow the producers to present their ideas and spread them among the people. But the most popular one among these is. Films and small creators have been freed to present themselves online through YouTube. Because of this, many suppressed voices, stories and talents have been given a platform which were suppressed by the world or by people in different ways or by major news magazines. 

Conclusion 

By understanding user preferences and algorithms and delivering content of their choice to different people, OTT platforms have taken their services global and changed the way people consume and think about the world of entertainment. The access to entertainment and inaccessible places provided through OTT platforms has ushered in a new era in the world of television. Apart from this, it has also made it easier for independent creators, independent people and general audiences to access their content. 

If the digitization of OTT platforms has made things easier in our lives, it has also brought with it many challenges which we need to be aware of. Often in OTT platforms, we share our confidential information our passwords, and our ATM PINs, it is very important to think once before sharing them. It is very important to maintain a balance during this transition from traditional media to OTT platform which requires us to tackle the challenges with ethics and understanding as well as ensure the continued independence of the entertainment industry. 

If we talk briefly, then the work of revolutionizing the freedom of entertainment among the people has been done in the OTT platform, which if seen then people have become empowered. They can easily exchange culture and learn the culture from all over the world. OTT has also done the work of broadcasting voices from all over the world. As this business is developing. What can be seen is that our collaboration ethos and somewhere the government needs to prioritize is to preserve the benefits of the independent entertainment ecosystem.